Woman holding Sphagnum Botanicals PsoriAid Shampoo in an Estonian peat bog at golden hour

Born from Estonia's bogs.
Built for real scalp care.

We spent years asking why one of nature's richest bioactive ingredients had barely entered modern cosmetics. So we decided to answer that question ourselves.

Explore our products

We didn't start with a trend. We started with a material.

Our story

Sphagnum Botanicals began with a single discovery.

Estonian peat — a material used in therapeutic spas and sanatoriums for centuries — is naturally bioactive and complex in composition. That makes it genuinely interesting for both scalp and skin care.

Humic acids. Fulvic acids. Natural phenolic compounds.
A structure that synthetic ingredients simply cannot replicate.

And yet no modern cosmetic brand had built their formulations around it. That realisation became Sphagnum Botanicals.

Estonian peat mud collected by hand
Manufacturing

Developed in Estonia. Built to the highest standards.

Our products are manufactured in Estonia to GMP standards, in collaboration with Tallinn University. Every batch undergoes rigorous quality control.

Local production ensures full traceability from peat to finished product, and compliance with all European cosmetics regulations.

Sphagnum Botanicals manufacturing facility in Estonia
PsoriAid Shampoo — NPF (National Psoriasis Foundation) recognised scalp psoriasis shampoo with balneological peat mud
Recognition

Developed in Estonia.
Recognised internationally.

In collaboration with Tallinn UniversityScience-based formulation through academic partnership
EU cosmetics regulations and GMP standardsManufactured to the highest European standards
Presented at AAD Annual Meeting, Orlando 2025American Academy of Dermatology annual congress
National Psoriasis Foundation — Recognized

Our PsoriAid Shampoo is recognised by the NPF — an independent organisation that evaluates products for people with psoriasis. View recognition →

Our Principles

What we don't compromise on

Ingredient over marketing

Therapeutic Estonian peat at the core.

Function over hype

Formulated for real results. No illusion.

Nothing artificial

Only what the skin needs. Nothing unnecessary.

We don't make products that promise more than they can deliver.
We make products you can rely on — over time.

Simply good scalp care.

No overstatements. No noise.
Only considered products that do what they're supposed to.

Explore our products
Contact

Get in touch

Company World Wide Wolf OÜ
Reg. no. 14399069
Location Tallinn, Estonia
VATEE102038611
Response Typically within 1–2 business days
Write to us

Question or feedback?