Peat mud – the new thing in hair growth treatment.

What is Peat Mud?

Peat is a rich organic substance that forms in bogs. It is made of peat moss, or sphagnum, that has been buried for thousands of years in an oxygen-free environment where it has decomposed into rich mud containing hundreds of different organic substances.

Therapeutic peat has been used for decades to treat hair loss and promote hair growth. Today peat is respected by both scientists and dermatologists for its rich and unique bioactive properties. 

It is also high in skin-loving humic acid, with proven anti-microbial and anti-inflammatory properties, hymatomelanic and amino acids. Peat has clinically-tested hair growth benefits and can help with hair loss caused by clogged pores and hormonal changes. 

How does Peat Activate the Growth of New Hair?

To fully understand how therapeutic peat mud helps to activate the growth of new hair  we have to look its components. Peat mud consists of more than 100 bio-organic molecule ingredients and micro ingredients. They all contribute to skin wellness, but let’s highlight the most important and well studied ones.


Scientific research has been carried out with fulvic acid, which our peat mud has in relatively high quantities. Fulvic acid has been studied for its various clinical benefits.


Humic acid accelerates the blood circulation and collagen production in the scalp, providing the scalp with everything it needs to grow healthy and shiny hair. In addition, it also helps to gently exfoliate the scalp, which creates an ideal environment for growing new hair.


Hymatomelanic acid helps to heal micro-wounds and inflammations, which can be a barrier to new hair growth, for example. In addition,  Hymatomelanic acid helps to produce new and healthy cells.

Links to scientific studies:

Study by Maria Laura Bovcon and Miguel Cisterna (Asociación Argentina de Tricología AATRI):

Peat for Hair Treatment


Study published by Journal of Cutaneous and Aesthetic Surgery:

Peat: A Natural Source of Dermatocosmetics and Dermatotherapeutics

Peat also contains significant quantities of vitamins, minerals, antiseptic and anti-inflammatory substances and ingredients that participate in cell metabolism and balance hormones.

More than just peat

The peat mud that we use in our shampoo is awesome but this is just one ingredient. We also use argan oil, aloe vera, and biotin.

Argan oil contains high amounts of vitamin E, which has proven to be excellent in significantly improving new hair growth.

Aloe vera contains vitamins A, C, and E. All three of these vitamins contribute to cell turnover, promoting healthy cell growth and shiny hair. 

Biotin plays an important role in the health of your hair, skin, and nails.  Biotin, also known as vitamin B7, stimulates keratin production in the hair and can increase the rate of follicle growth.

Our values

Most of our ingredients are plant-based, organically sourced, sustainable and eco-friendly. Those ingredients that are not natural are chosen to be hypoallergenic and skin-friendly.

Neither the finished product nor any of its ingredients are tested on animals.

Our products are made in the European Union. The raw materials we use have the best quality and come from pure, natural environments.

All our peat is sourced locally and sustainably harvested. Peat is produced in nature 40x faster than it is harvested in Estonia, making it an abundant, renewable resource.

Ingredients we don't use

Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES) are widely used chemicals found in many personal hygiene products such as body wash, shampoos etc.

Parabens are a group of preservative ingredients used in cosmetics. Parabens can disrupt hormones in the body and harm reproductive and fertility organs and increase the risk of cancer. 

Genetically Modified Organisms can result allergic response.

Gluten in hygiene products is harmful to people with celiac disease or gluten sensitivities. 


No harmful chemicals added.

Unsafe colors and fragrances add health risk. 

Synthetic chemicals have been linked to irritation of the skin and the mucous membranes, as well as cancer.