Who we are?
Sphagnum Botanicals was found by three good friends who were inspired by the unique properties and composition of peat.
Timeline
2007
The story of Sphagnum Botanicals begins when co-founders Indrek, Tarmo and Marius witnessed another good friend’s problem with hair growth. She tried to find a solution for her scalp problems everywhere with no success. Finally, she found help from an expensive Scandinavian spa where the key component was peat mud. Enthusiastic about the results, Indrek, Tarmo and Marius began an independent study on the effects of peat mud.
2009
Fascinated by the effects of peat, the friends began to work with various universities to study peat mud. Learning more about the effects of peat mud on the skin, hair, and body, the friends decided to start creating peat products for everyone. Now the serious work began. They collaborated with various experts and universities to perform experiments to find the best composition of peat mud.
2013
The first shampoo tests began. The goal was to bring a natural hair growth peat shampoo to the market.
2015
The brand Sphagnum Botanicals was born. Our first product was Hair Growth Shampoo. The shampoo was warmly received by the customers and found great media coverage, being the first natural peat mud shampoo in the world.
2018
Research showed that peat, with its fulvic and humic acids, is also good for relieving psoriasis, eczema and atopic dermatitis, and that is how our Psoriasis Shampoo and Body Wash were born.
